Guide
How to get more online reviews as a sole trader
Whether you use Google, Trustpilot, Facebook, or another review site
Most happy customers would leave a review if you asked at the right time. On a busy site you are packing up, driving to the next job, and it slips your mind. Meanwhile, competitors with more reviews and better star ratings get the calls.
For most local trades, Google is where new customers look first. But the same tips work for Trustpilot, Facebook, Yelp, Reviews.io, TripAdvisor, or any other review site you use. You do not need complicated software. You need a simple way to ask after each job.
1. Ask at the right moment
The best time to ask is right after the job, while the customer is still happy and the work is fresh in their mind. Before you leave site, mention that a quick review would really help your business.
2. Make it easy with a direct link
Do not make customers search for your business. Send them a direct link to your review page on Google, Trustpilot, Facebook, or whichever site you use. One tap should take them straight to where they can leave a review.
3. Follow up once if they forget
People get busy. A single friendly reminder a few days later is fine. Keep it short, personal, and tied to the job you did. One follow-up is enough — more than that starts to feel pushy.
4. Reply to reviews publicly
When someone leaves a review, reply with a short thank you. It shows future customers you care, and it keeps your profile looking active on Google and other platforms.
5. Automate the follow-up so you never forget
You can do all of this manually. Or use a tool like ReviewPing to send a text or email with your review link when you mark a job complete. Paste whichever review link you use — Google, Trustpilot, Facebook, Yelp, TripAdvisor, Reviews.io, or any other site. ReviewPing sends the request, tracks who opened it, and shows you who left a review. Set up takes under 10 minutes, and you can start with a 14-day free trial.
Common questions
Stop losing reviews you have already earned
ReviewPing sends the follow-up for you after every job — on Google or any review site you use.
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